Your partner in growth!

With more than 24 years of business experience, Syed Asim Rashid is an internationally recognized leader known for business turnarounds, developing leaders and high performance teams and creating solid shareholder value. Asim is the founder and CEO of CREATIVESWAN CONSULTING, a management consulting company in the United Arab Emirates (UAE), to help organizations become increasingly successful.

Asim has helped clients by implementing best practices in business, developing future leaders and robust performance reviews. He has also spoken at forums and conducted webinars to create awareness about leadership trends, Middle East energy market landscape and future of energy markets. He spoke at University of Colorado Denver and also conducted webinar sessions for Manchester Business School.

Asim has helped clients by developing future leaders, implementing best practices in business, and coaching-based performance reviews. He has also spoken at forums and conducted webinars to create awareness about leadership trends, Middle East energy market landscape and future of renewable energy. He spoke at University of Colorado Denver and also conducted webinar sessions for Manchester Business School.

Asim spent more than 12 years in the Middle East leading international business, P&Ls and infrastructure projects. He held various international and local leadership roles with GE, Engro (formerly Exxon), Siemens and Japan Power. He worked in general management, sales and marketing, commercial and plant management, quality, project development, contracts and project management. His diversified experience allow him to look at business problems wearing several hats simultaneously.

In his last role with GE, as the Middle East Region Director for Industrial Services, Asim developed and implemented the expansion strategy that created a strong, customer-centric and profitable organization to solve tough challenges customers face each day. Under Asim’s leadership, field services revenues profitably grew more than 6x and the business expanded to 12 countries. He spearheaded successful bidding and execution of several mega infrastructural projects. Field services operation ramped up with zero EHS incident.

In GE Industrial Services, Asim implemented the spirit of Kaizen and 6-Sigma in operations.

He implemented 5S in the industrial workshop, part of GE Service Center in Saudi Arabia, the largest GE service center of its time in the Middle East region. Asim was instrumental in developing systems and procedures, score cards, customer satisfaction measurements, vendor performance evaluations, talent management systems and managing employee engagement surveys. He implemented Oracle ERP and SAP in his business. Asim led the diversity and inclusion initiatives from the front, and contributed to the social uplift by developing young work force through training programs. Asim was recognized in GE for 3 consecutive years. He won awards for External Focus, Innovation/Courage and Excellence.

As an Advisor in Engro (formerly Exxon), Asim led the PVC plant’s maintenance organization where he implemented new technologies of PDM and coaching-based talent development strategy. He played key role in creating and negotiating international EPC and equipment supply contracts during plant expansion. Earlier, recognizing his extraordinary contribution during expansion project turnaround, Asim was given Manufacturing Excellence award by Engro Chemical. He was part of the team that implemented ISO 9000 system at Engro Chemical’s fertilizer plant.

In his early career, Asim worked with Siemens developing business proposals and commercial contracts for large infrastructure and industrial projects requiring international liaison. Later he worked in Japan Power and led the E&I design along with managing all IPP commercial contracts. In Engro (formerly Exxon), he led plant maintenance, developed and executed CAPEX and OPEX projects, and implemented ISO.

Asim holds an MBA from Manchester Business School, MS in Global Energy Management from University of Colorado Denver, and Electrical Engineering degree from NED University, Karachi. He studied advanced business and leadership at Harvard, MIT, Wharton, Booth, INSEAD, AMA, GE and LUMS.

Asim is a certified 6-Sigma Green belt from GE, and successfully completed Train the Trainer programs from Association for Talent Development (ATD USA) and American Management Association (AMA). He completed Coaching program in GE, and successfully passed ISO 9000 Auditor/Lead Auditor training and certification. Asim also holds Divisional Certificates in Finance Management, and Manufacturing & Quality Improvement from AMA.